Super Story
Our Vision
Make Fashion affordable & accessible for
everyone and create self empowerment for all the partners in this journey.
Our Story
Today, the Indian fashion industry is worth over $22 billion and is expected to grow by more than 20% in the next 3 years. At Superlyfe, we are redefining the way fashion is consumed in India by delivering a one-stop destination for clothes of all shapes and sizes at prices that are truly affordable.
Superlyfe is a new age, affordable fashion brand. The company was founded in 2019. The story of Superlyfe begins with two young men choosing to launch an affordable fashion brand in a country where the average monthly income is Rs. 25,000. They started their business by opening up 0 to 7 stores across Tamil Nadu in less than 3 years.
Lowest Price
Everyday Fashion
Factory Direct Concept
Local Taste, Global Quality
Commintments & Values
Leadership Team
Mohamed Ibrahim DME
Founder
A seasoned professional in the Garment Trading and Manufacturing Industry in India. With 35 plus years of experience, he has built a reputation as a knowledgeable and experienced leader in the industry. He has played a vital role in building the supply chain and sourcing network for Superlyfe. He also has a deep understanding of pricing and merchandising strategies, which helps him to ensure that Superlyfe's products are competitively priced and well-marketed.
Rizvi Manzavalli B.E, M.Des(NID)
Co Founder
A dynamic and ambitious entrepreneur with a passion for the value fashion industry. With 5+ years of experience in the retail business and a Masters degree from the most prestigious National Institute of Design(NID)-Ahmedabad, Rizvi has a keen eye for affordability factor and a talent for spotting the latest trends. As the Co-Founder of Superlyfe, Rizvi focuses on strategy and expansion of the chain.
Sultan Refai B.Com (Loyola)
Co Founder
A commerce graduate from Loyola College, Chennai. Despite facing the physical challenge of Osteogenesis Imperfecta, he is a determined leader at Superlyfe where he heads both Human Resources and Digital Marketing. He has built a diverse and inclusive team with 10% disabled and 50% women employment, driving the company's success.