Super Story

It’s all about being super in life

Our Vision

Make Fashion affordable & accessible for
everyone and create self empowerment for all the partners in this journey.

Our Story

Today, the Indian fashion industry is worth over $22 billion and is expected to grow by more than 20% in the next 3 years. At Superlyfe, we are redefining the way fashion is consumed in India by delivering a one-stop destination for clothes of all shapes and sizes at prices that are truly affordable.

Superlyfe is a new age, affordable fashion brand. The company was founded in 2019. The story of Superlyfe begins with two young men choosing to launch an affordable fashion brand in a country where the average monthly income is Rs. 25,000. They started their business by opening up 0 to 7 stores across Tamil Nadu in less than 3 years.

Lowest Price
Everyday Fashion
Factory Direct Concept
Local Taste, Global Quality

Commintments & Values

Fashion For All

We Open our doors for everyone

Customers First

We put our customers and people first

Community Building

Focus on building a great community of customers, employees and Entrepreneurs


Doing the right thing. Providing the right quality products at right price


Price and customer service
innovation at the heart of superlyfe

Leadership Team

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Mohamed Ibrahim DME

A seasoned professional in the Garment Trading and Manufacturing Industry in India. With 35 plus years of experience, he has built a reputation as a knowledgeable and experienced leader in the industry. He has played a vital role in building the supply chain and sourcing network for Superlyfe. He also has a deep understanding of pricing and merchandising strategies, which helps him to ensure that Superlyfe's products are competitively priced and well-marketed.


Rizvi Manzavalli B.E, M.Des(NID)
Co Founder

A dynamic and ambitious entrepreneur with a passion for the value fashion industry. With 5+ years of experience in the retail business and a Masters degree from the most prestigious National Institute of Design(NID)-Ahmedabad, Rizvi has a keen eye for affordability factor and a talent for spotting the latest trends. As the Co-Founder of Superlyfe, Rizvi focuses on strategy and expansion of the chain.

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Sultan Refai B.Com (Loyola)
Co Founder

A commerce graduate from Loyola College, Chennai. Despite facing the physical challenge of Osteogenesis Imperfecta, he is a determined leader at Superlyfe where he heads both Human Resources and Digital Marketing. He has built a diverse and inclusive team with 10% disabled and 50% women employment, driving the company's success.